"From the heart of Tuscany, we spread our love for high quality Italian wines and olive oil, fostering the tradition of Italian gastronomic culture and the innovation through bespoke personalization and unique customer experience."
Founded as a Start-Up in 2015 and up and running since 2016, our Company aims at promoting the values of Italian food and wine on a large scale and offering customized products such as wines, craft beers, extra virgin olive oil and flavoured oil,spirits, soft drinks, vinegar and flavoured vinegar. Today Bottle-Up is a leader in the private label food & beverage sector.
Based in Montepulciano, in the province of Siena, in the southern area of Tuscany, Bottle-Up has created an wide portfolio of products consisting of over 300 references, including excellences from all over Italy and beyond.
Thanks to an innovative organization and a proprietary software, Bottle-Up can offer bespoke private label services managing the whole supply chain. Various customization techniques are available for the “branding”of the products: from digital and UV printing to the “luxury” finishings such as embossing, shaping, gold /silver/ gloss effects. Last but not least, the Company provides different options for the customization of the packaging: wooden cases and gift boxes can be anonymous but also personalized with the customer’s logo, either in direct printing or with adhesive stickers.
With a minimum order of only 3 bottles for individual customers and 36 bottles for business customers, our Company supports its customers in every step, starting from the choice of products to customize and graphic assistance of the label, to “tailor-made” logistics services, including express shipments even for large quantities and one-to-one shipments directly to the final recipient.
"In 2024, we are excited and glad for having launched the American website for California. Discover personalized Italian wines, soft drinks and olive oil, crafted for you. Experienced the taste of Italy: Bespoke labels, unforgettable moments"
Francesco Farnetani
CEO & Founder
Deloitte Consulting, Bocconi University
Federico Farnetani
Wine Expert, Quality Manager, Co-founder
CEO Sa... Vino wine shop, University of Florence
Samuele Pietrini
Chief Operating Officer e Business Development Manager
NHAZCA Spin-Off Accademico, Università La Sapienza di Roma
Michele Broccoletti
Marketing Strategist, Social Media
Web Content Editor Tannico and Sommelier, UniversIty of Perugia
Giordano Pierini
Web Developer
ChromosHome, Ten years of experience, Univeristy of Perugia
Marta Tedeschi
Designer
Freelance, ISIA Roma Design
Giovanni Farnetani
Production Planning & Logistics
Alessia Fontani
Junior Marketing, Communication & After Sales
